About Mood
Who we are, and what we stand for
About Mood
Who we are, and what we stand for
We believe that everyone’s got different moods, and improving yours should be easy. That’s why we created Mood, an online source for 100% federally legal cannabis from America’s favorite farms, that helps you quickly and easily get to your best mood.
Mission. We think cannabis should be accessible, affordable, convenient, and transparent. But most importantly, we believe in supporting the American farmers who make all of this possible.
Story. Founded in 2022 by David Charles and Jake Antifaev, Mood now has a global team of 200+ full-time employees in addition to our robust network of small, U.S. farmers and manufacturing partners. We've built partnerships with over 50 small American farms, bolstering local economies and promoting sustainable farming practices.
Values. At our core is a commitment to product quality and world-class customer experiences. Our company culture fosters open communication and open doors: everybody here has a voice, and we believe that by investing in both our people and our customers, we all will rise.
Impact. Social impact is a business pillar, not an afterthought. This year, we've donated tens of thousands of dollars to pet humane societies. We’ve contributed to the campaigns of politicians who advocate for cannabis, contributing to the broader movement toward recognition and acceptance.
Meet the leadership team below.
Founders
David Charles
Co-founder & CEO
A multi-time 8-9 figure entrepreneur with a passion for products and storytelling.
David most recently tenured as an executive at a YC-backed telehealth company and brings a wealth of experience in leveraging technology to drive innovation and growth. But he’s not all hustle; he loves chess, movies, and petting every dog he sees.
Jake Antifaev
Co-founder + Head of Digital Advertising
His entrepreneurial spirit surfaced early in life, as he was running a 7-figure digital business by the time he was 16.
He’s now a multi-time 8-9 figure entrepreneur who’s managed over nine figures in advertising budgets. Hailing from Canada, he can't help but express a bit of maple syrup envy towards Vermont. Jake finds joy in spending time with his family in the Canadian outdoors, devoting himself to his wife and two daughters, while eagerly anticipating the arrival of a third.
Leadership Team
Ben Topper
CFO
Our finance guru with a knack for numbers and a Chartered Financial Accountant title to prove it.
He worked for innovative companies like Rolls Royce and Zalando, before diving headfirst into the startup scene. When he's not at work, you'll find Ben basking in the chaos and joy of family life with his wife and their adorable son. But don't be fooled by the spreadsheets and baby talk, we hear he can CEO David any day in a game of chess.
Katy Futrell
Director of Operations
With vast experience from her previous role as a Senior Manager of Enterprise Strategy at SmileDirectClub,
Katy spearheads the growing operations, project management, and customer support teams at Mood. Based in the heart of Tennessee, Katy shares her life with her partner Jackson and their two furry companions- Ralph, a sassy chihuahua mix, and his best bud Baxter, a 100-pound German Shepherd. With a formidable past as a powerlifter, she can easily outshine any of us in a bench press challenge.
Linda Roadcap
Director of Distribution
Linda is the Director of Distribution for Mood. She cut her teeth building and leading massive distribution and e-commerce facilities for a global animal nutrition company.
At Mood, she played a pivotal role in the development of a 30,000 sq ft distribution facility in Oklahoma City, where she steers a team of 100. Outside of Mood, Linda dedicates herself to her horse farm, along with her husband Skip. She got a real kick out of telling her mom she works for a cannabis company.
Dora Angelov
Head of Product
Bringing over a decade of IT experience to the table, Dora leverages a strong background in product management to drive growth and innovation.
Previously, she played a key role at a leading second-hand marketplace. Outside of the office, Dora finds balance and joy in being a mom of three and traveling. Originally from Croatia, she has called Barcelona home for the past eight years and harbors a passion for both baking and exploring the city's vibrant food scene.
Christopher Lewis
Director of Sales and Distribution
Brand building started at a young age for Christopher, joining the launch teams with brands such as Grey Goose, Red Bull, and JUUL.
He has spent the last decade building brands in the legal cannabis and hemp marketplaces. Christopher is establishing MOOD's global retail and distribution networks, ensuring availability to all who seek. When he is not working, he can always be found in the wild outdoors, and he is never far from a guitar. Christopher's greatest passion in life is his family, both the humans and the furry little ones.